Martin certainly doesn’t worry about the quality of Inception.
All marketing methods should be based on a solid foundation of excellent quality, so that the goods will not be rejected by consumers.
Just like under a gorgeous candy wrapper, if you are wrapping a delicious candy, then the gorgeousness of the candy wrapper is to add color to the candy.
And if a gorgeous candy wrapper is wrapped in a piece of stinky dog shit, even if the consumer is deceived into buying it, after opening the candy wrapper, the candy wrapper and stinky dog shit will be disgusted by the consumer.
On the premise of having confidence in his own film, Martin dared to promote it with such fanfare.
Not only on the Internet and on the streets, but also the mainstream media.
June 20th.
Wired magazine in the United States suddenly announced that their editors had received a 24-page “top secret” file titled Dream Sharing: A Manual of Tactical Hiring Procedures, which was an extension of Dream Link.
Founded in 1993, Wired is a monthly science and technology magazine that focuses on the application of science and technology to all aspects of modern and future human life, and has a profound impact on culture, economics and politics.
The magazine sells well among the North American tech elite.
Their statement immediately aroused the interest of Internet elites, who demanded that Wired release the “top secret” file.
Wired magazine published the contents of the archives on the Internet.
In the archive, seven chapters are displayed about “Dream Operator”, “Interrogation Methods”, and “Equipment Description”, but unfortunately, some of the chapters have been “smeared”, and those “smeared” content can only be exchanged for spending money in the theater.
At the same time, on the last page of the file, there is a QR code, which is a QR code that links to a viral marketing website of Inception, which has been published a long time ago.
Upon entering the website, what people see is the spinning top.
Click on the top to enter the mini-game.
After clearing the game, you can learn more about the instructions for using the “Dream Inception”.
Interlocking.
It’s July.
Two weeks before the release of “Inception”, all aspects of publicity were intensively bombarded.
Martin even went into battle in person, taking Leonardo, Yang Mi and others, Joseph Levitt, and Tom Hardy to an entertainment talk show on Fox TV, talking about various tidbits in the filming of the movie.
For example, in the fight scene in the weightlessness of the corridor in the film, actor Joseph Levitt did not use a stand-in, and all the actions were done by himself. And when Leonardo also wanted to do it himself, he was resolutely stopped by the representative of the insurance company.
Joseph Levitt said with a smile: “Obviously, in the eyes of the insurance company staff, I am not as valuable as Leon, and they can afford to pay ~.” “
For example, the name of the male protagonist “Cobb” (i.e., Cobb) is pronounced in the same way as the “dream” in Sanskrit, Hindi, Urdu, and Punjabi.
Another example is that the film was filmed all over the world, and the shooting of the main scenes alone involved 6 countries on four continents.
During the filming process, the cast and crew of the film crew experienced hardships, from the scorching heat of Tangier, Morocco, to the heavy snow in Calgary, Canada.
Filming locations also included Tokyo, Paris and Los Angeles.
In order to do a good job of a set of vehicle action shots, the visual effects team used artificial rain and other means to complete the scene of the freight train sweeping through the city center.
In front of the camera, everyone told interesting stories about the filming process.
made fans look forward to this movie even more.
The time came to July 16, 2010.
The spinning top on the Inception website has finally stopped.
A line appeared above the top: Are you a smart person?
Obviously, the meaning of this sentence is that this movie can only be understood by smart people.
A simple sentence has aroused the curiosity and competitiveness of many people.
……
On July 16, it was eight o’clock in the evening.
The red carpet in front of the Huaxia Theater in Hollywood is star-studded, with beautiful women and handsome guys competing for beauty.
Leonardo had just walked the red carpet with his girlfriend Blake, and then Matt Damon stepped on the red carpet with his good friend Ben Affleck.
Someone in the press section was quipping:
“These two can’t be a couple, right?”
“They’re always together, and there’s a big possibility. “
“I’m looking forward to the two of them coming out so we have something to write again. “
“Instead of expecting these two, we should expect Martin and Leonardo, who are the perfect CP. “
“Come on, this pair is impossible, both of them are famous playboys in Hollywood, and Martin even asked the Australian beauty to give birth to a son. “
“Speaking of Martin’s son, this little guy is probably the star child with the lowest price for the photo, it is said that a photo is only five beautiful dollars, and I don’t even bother to take it. “
“There’s no way, whoever makes Martin like to post his son when he’s fine, his son’s photos are a lot in his Face, plus we reporters also take a lot of them, and they can’t be sold at all. “
“I suspect Martin is deliberate, and he shows it so generously that no one pays too much attention to his son’s situation. “
“Makes sense. In this way, those celebrities who hide their children are starvation marketing?”
In the midst of the discussion of journalists.
Matt Damon and Ben Affleck came to the interview area and answered a few questions briefly.
Walking on the red carpet after them were future queen Amber Heard and her photographer girlfriend Tasyavan Ree.
Before walking on the red carpet, Amber Heard excitedly said to his girlfriend in the car: “I can’t believe Martin invited us, what do you say I should pose when I walk on the red carpet later?
But embarrassingly, when Amber Heard walked on the red carpet with Tasyavan Ree on her hands, most fans didn’t recognize her.
The cheers that Matt Damon and Ben Affleck had just passed by suddenly diminished by more than half when the two stepped onto the red carpet.
Fans whispered.
“Who are they?”
“Do you know each other?”
“I don’t know, I’m not a famous starlet, right?”
“But that big wave of blonde hair is so beautiful. “It’s beautiful, and if there’s anything she has in it, I think I should check it out.” (If you read a violent novel, go to Feilu Novel Network!)
“Hehe, it’s better to be that kind of art film. “
“Hehe, I thought so too. “
Amber Heard’s expression visibly changed from excitement to depression.
But I was still reluctant to leave this red carpet quickly, and I was struggling to pose, moving forward little by little.
Tasyavan Ree, his girlfriend on the side, comforted: “Don’t worry, Amber, they will know you in the future.” “
“When will it be in the future?” Amber Heard muttered inwardly, but a smile appeared on her face.
Although her smile is stiff, she is still charming with her exquisite facial features.
However, those photographers and reporters will not do useless work, just take a few pictures before, after all, such photos of unknown people are not valuable.
(Brothers, please take care of it, evaluation, flowers, collections, and rewards are all here, thank you.) ）。
